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Interviews

Prepare for a better interview

Make room for honest answers with questions that invite reflection, not rehearsed lines.

Lotus flower

The starting point

Invite people to describe a specific moment rather than recite a message. Give them time to think, listen closely, and follow the unexpected details that make their experience their own.

Put it into practice

Share the themes in advance, without asking anyone to memorise answers. Choose a quiet, comfortable space and leave enough time for the conversation to find its own rhythm.

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